| collaboration with Flight Forward (Tessel Brühl & Jaroslav Toussaint) and Marijke Annema and Benedikt Wöppel
| Festival De Keuze, Rotterdamse Schouwburg
| september 2014
Festival De Keuze of Rotterdamse Schouwburg called the Flight Forward duo to organize 10-days workshop programme in the tent in front of the theatre. I was called as a collaborator and helped to develop the concept of the Factory of Choices.
For one week we squatted the tent on Schouwburgplein, in front of Rotterdamse Schouwburg and created alternative stage for the Festival De Keuze. Everybody was allowed to join. In the factory, people were confronted with multiple choices and decisions, and based on that they created their own fabric design of a costume. No long thinking, no philosophical discussions, but the fast production line. Because that’s exactly how the majority of our choices are made in the daily life – fast, without noticing. And these choices are shaping our daily reality…
Welcome to the Factory of Choices!
“Today we, Flight Forward and our team of collaborators, will guide you through the departments of the Factory of Choices. You will choose and you will make new choices – literally and in a hands-on way.
You, your body, and your mind are our processors, our media, and our interfaces. You will make yourself a new skin, an all-encompassing suit based on your choices. What are we but the appearance we give off to others? Can we be whoever we want to be?
In our 350 square-meter transparent production hall we offer you tools, raw materials, questions, and instructions. We challenge your imagination and intuition, and create immediate output. Every one of us has to make thousands of choices every day, from what to eat to how to interact with other people. How do we make these choices and why? How do we choose the right choices?
Within the Factory you can be a worker, student, teacher, producer, client, decision maker, or designer- all at the same time. You choose. This place is for you and it only works because of you. It is not a church. You don’t have to believe in anything. It is not a political party. You don’t have to follow anyone.
The Factory of Choices knows that all of you have a history, a pretext and a context. Each one of you is unique. But the Factory doesn’t care. It cares about who you are going to be and what you are going to make in the next few hours. Please leave your context outside.
Let’s get our hands dirty! Reality is being made, right here, right now!” (quoted from the website of Flight Forward duo: http://www.flightforward.cc/ )