Design for SI Open Day 2013

Sandberg Instituut organises the Open Day every year in the beginning of February. I designed the visual communication of the year 2013 in collaboration with Mark Jan van Tellingen.

The final design consists of a combination of various patterns, which are representing each department of the institute. Choosing this way of signage allowed us to assign also rooms or activities, where the work of multiple departments often overlaps. The design based on patterns represents the democratic nature of the institute’s organisation:it’s never just one autonomous department without the context of the others. They all influence each other, the students collaborate among each other, the visions of the departments leaders meet at many points. They together create the shared vision of the whole institute, the overlapping pattern.